“Stranger Things” fans, Palermo’s Pizza is counting on you to help Surfer Boy Pizza make a deep run in this year’s Coolest Thing Made in Wisconsin contest.
Surfer Boy Pizza and its delivery driver Argyle, played by Eduardo Franco, may be based in Lenora Hills, California, in Season 4 of the wildly-popular Netflix show. But the real, frozen Surfer Boy Pizza on sale in Walmart stores nationwide is made right here in Wisconsin.
“It’s always surprising when you tell people who you work for and that we’re making Surfer Boy Pizza,” said John Leonardo, Palermo’s’ senior director of marketing. “It’s a ‘No way!’ (reaction). They think it’s so cool, but it’s a natural fit for us. We’re really excited.”
Entering the Coolest Thing Made in Wisconsin contest should help Milwaukee-based Palermo’s spread the word a little further about its tie-in to the show. The initial round of online voting, which opened Monday and ends at 5 p.m. Sept. 27, will narrow the more than 120 entries down to 16.