Nearly 100,000 votes have been cast to help narrow the pool of 2024 Coolest Thing Made in Wisconsin contenders down to eight semifinalists.
More than 130 products were nominated for this year’s contest and the eight products still standing made in small towns and major metro areas alike. Wisconsin Manufacturers & Commerce (WMC) and Coolest Thing sponsor Johnson Financial Group on Wednesday afternoon announced the head-to-head matchups for the penultimate round of voting, one which will determine this year’s four finalists.