MADISON – Wisconsin Manufacturers & Commerce (WMC) – the combined state chamber and manufacturers’ association – partnered with Johnson Financial Group to announce this year’s Coolest Thing Made in Wisconsin: Jolly Good Soda, manufactured by Krier Foods in Random Lake. Jolly Good was crowned the winner at WMC’s annual Business Day event on Thursday in Madison.
Over 130 products were nominated for the contest this year, representing dozens of manufacturing sub-sectors and each corner of the state. After an initial popular vote round and a bracket-style tournament known as “Manufacturing Madness,” four finalists competed to ultimately take home the Coolest Thing Made in Wisconsin trophy, which was produced by two Wisconsin manufacturers: EK Machine and EFCO Finishing Corporation.
The annual contest draws attention to Wisconsin’s vibrant manufacturing industry and the rewarding careers available throughout the state. The industry contributes nearly $72 billion to the state’s economy and employs nearly 1 in 6 Wisconsin workers – more than any other economic sector. The Coolest Thing Made in Wisconsin culminates each October, in celebration of Manufacturing Month.
WMC and Johnson Financial Group have partnered for nine years to host the statewide contest, and the competition has drawn over 1.5 million votes since its inception. This year, about 150,000 votes were cast to determine the ultimate winner.
“Wisconsin manufacturers contribute more than just their products to the economy,” said WMC President & CEO Kurt R. Bauer. “Our manufacturers create jobs, invest in their communities, and support their workforce. The Coolest Thing Made in Wisconsin contest showcases the depth and strength of manufacturing, including the diversity of products made right here in our backyard that are used all over the world. Congratulations to all the manufacturers who participated and the entire team at Jolly Good.”
“Thank you to the incredible men and women who drive Wisconsin’s manufacturing industry forward, and to WMC for shining a spotlight on our state’s innovative manufacturer’s each year,” said Johnson Financial Group President & CEO Jim Popp. “Congratulations to Jolly Good and all the 2024 nominees – you are not just leaders in manufacturing, but architects of Wisconsin’s economic future. Johnson Financial Group is honored to be able to support manufacturers across the State, who continue to solidify Wisconsin’s reputation as a global manufacturing powerhouse.”
Jolly Good Soda is a craft soda brand known for its bold flavors and vibrant cans. The soda comes in a variety of flavors ranging from classic Root Beer to unique offerings like Sour Pow’r and Blue Raspberry.
“It’s an honor to be selected as the Coolest Thing Made in Wisconsin. Jolly Good soda is an iconic Wisconsin brand that has and continues to create memories for families across the state,” remarked Krier Foods’ Sr. Vice President of Business Development Zach Malin. “The employees who help produce Jolly Good everyday are extremely proud of the company’s family heritage, Wisconsin ties, and being able to put a smile on our friends, families, and neighbors. Thank you to all of the other iconic Wisconsin brands for participating, and thank you to everybody who voted for Jolly Good!”
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